The brief
First year of my design programme, we were tasked with redesigning a local brewery’s website. Tooth and Nail, an Ottawa staple with a bold, unapologetic look. The semester became a slow burn of iteration. Moodboards, wireframes, feedback loops with our professor, each round sharpening the direction.
The redesign
Tooth and Nail already had presence, but their site didn’t match it. I focused on giving their newest brews the spotlight they deserved, emboldening the branding without losing the grit that made them distinct. Bold, yes, but still informative. Still functional. A site that could sell you on a beer and tell you what’s in it.
How it landed
By the time we presented to the owner, we learned they’d already hired a professional to overhaul the site. Our designs were well received, genuinely appreciated, even if they’d never see production.
Celebrated the only way that felt right: sampling their product firsthand. Highly recommend.